The time will come when winter will ask what you were doing all summer.
BY TOM YATES






Equus Run served their official WEG offerings — a Blanc de Blanc and a Merlot. They describe the Blanc de Blanc as “a white table wine with hints of citrus on the nose. Stainless steel fermented with a Sauvignon Blanc finish.” As for the merlot, “the nose has light chocolate aroma with a tease of ripe purple plum. Medium mid-palate fruit with toasted almond nutty finish.”
Lovers Leap sampled their award winning selections, including the peach bellini that won the People’s Choice Award at the 2010 Taste of the Bluegrass. And Louisville’s River Bend winery served both a Bourbon Barrel Red, and a rhubarb white (vinted from rhubarb, not grapes).
The event was lovely. Crowds lounged in chairs or at picnic tables enjoying the welcome break from the summer’s heat and listening to the festive smooth music from the DiMartino Osland Jazz Orchestra, as part of the annual Evening at Ashland celebration.
- Offer an option of 5 samples for $10. The 10 tickets for $20 was very reasonable, but that’s a lot of wine. Additionally, a $10 price point would open the event up to a younger, wine-loving demographic (while by no means creating a frat-friendly atmosphere).
- Open up the ticket exchange to food samples as well, and add a few more food options appropriate to the wine pairings. Jonathan, Wines on Vine, and Chrisman Mill had lovely offerings.
- Add a marketing plan, including facebook and twitter. It would be an opportunity to introduce more of Lexington to the Henry Clay Estate.
And finally:
- schedule around UK football games. It may not seem like the same demographic, but there is no demographic that is immune to UK sports.
Related Ace Links
Vintage Kentucky: Inaugural Wine Tasting at Ashland, A Toast to Henry Clay